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Smart in Any Setting

 

 

 

Internet Literacy II

 

Keyword Search Strategies

 

Introduction

There is a huge amount of information on the Internet. However, only a tiny fraction of the data is related to a student’s research needs. Therefore, a very valuable skill set to master is the development of keyword search strategies.  This proficiency enables students to locate needed information while eliminating irrelevant sites.
The technique includes practicing keyword formation strategies. These approaches will prove highly effective when combined with appropriate phrases and Boolean operators.
In this module, activities for the development of keyword strategies will be closely aligned with the objectives.  Students will watch a video that will introduce practices that facilitate the creation of multi word phrases (three to six words).   This strategy has proved very effective when the selected words are informational and closely related to the topic. In addition, learners will practice using Boolean markers (and, or, not), plus, minus, and equal signs, parentheses, and quotation marks to encapsulate their keywords or phrases in search engines (Schreiner, 2014).
Search engines are specialized sites that help you find what you're looking for on the Web. All you have to do is type in one or more keywords, and the search engine will look for matching web sites from all over the Internet.
This module will begin with students viewing a video on Key Word Search Strategies. They will then utilize a discussion forum to create a “Best Practices” cheat sheet.
Subsequently, they will be given structured and independent practice developing these refining skills. They will then apply this knowledge in real time Internet searches.   Additionally, they will participate in wiki activities. In this segment they will use their notes (taken from the slide shows and other resources) to create a class guide, or wikiform, on how to effectively use keywords in search engines. These guides may include:

Later they will participate in blogging activities where they will reflect on their learning and share individual strategies and questions, as well as critique the ideas of other classmates. In their blogs students will respond to the following prompts.

Keyword Search Strategies Overview
Introduction
Objectives
Pre- test
Video
Discussion 1 (Video)
Discussion 2
Blog
Post-test
Wiki

Timeframe: two weeks
Objectives
At the conclusion of the “Key Words Search Strategies” module students will be able to:

Introductory Activity
The teacher introduces the module
The Internet has hundreds of millions web pages in their database and a search can sometimes return millions of results. Knowing how to eliminate the irrelevant pages makes finding your information much faster and easier. The solution to finding the exact information that is relevant to your needs is to develop key word strategies for use in the search engines.

Directions to students:
Use your I Pads to answer the following questions. Work in pairs and be prepared to discuss your results with the rest of the class.

       When the pairs have completed their research, bring the class together and invite pairs to share their stories.

Activity 2
Students Will Distinguish Keywords in Sentences.
Pre test
For each of the research statements below, identify an example of an efficient keyword strategy to search for information on the web.
Example:
You want to find out what people in China eat.
Effective search: popular Chinese food
Ineffective search: What do people in China eat?
Example Two
You want to discover which diseases have yet to find a cure.
Effective search: Diseases without cures.
Ineffective search: What diseases have no cure?

Select the keywords in each sentence.

_______________________________________.

_____________________________________.

________________________________________________.

Distinguishes Keywords in Sentences
Evaluation Rubric
Objective                   4                      3                              2                             1


Distinguishes keywords in sentences.

Accurately identifies multiple keywords/phrases to describe the research question.

Accurately identifies two keywords/phrases to describe the research question

Accurately identifies one keyword/phrase to describe the research question

Selects no keywords

Activity 3
Discussion Board
YouTube Slide Show on “Keyword Search Strategies” and Best Practices Cheat Sheet
Step One
On Monday
Each student will view with a partner the YouTube slide show on “Keyword Search Strategies.” After its completion, turn to your partner and discuss your reactions, questions, and any additional concerns.  Then re-watch the show. Pause at important points in order to jot down notes.
Step 2
Working with your partner, create a list of best practices for key words. Keep in mind the strategies which were highlighted in the video as well as any others you may have encountered online. Draft a “Best Practice Cheat Sheet” and include at least four best practices. With each best practice that you recommend for the cheat sheet include a one or two sentence explanation of why it’s a best practice. Post your entry on the Discussion Board by Wednesday.
Step 3
By Friday:
Coordinate with your group to combine everyone’s cheat sheet into one polished Online Cheat Sheet. Post your final copy on the Cheat Sheet Board.


Power Point
Keyword Search Strategies
There’s a huge amount of information on the internet.
But only a tiny fraction of the data is related to your research needs.
In order to make your hunt for information more effective you need search engine strategies!
What is a search engine?
Search engines, such as google and Yahoo, are tools used to retrieve information from the web.
What are key words?
Keywords are the most important words related to a subject.
Keywords are what you place in the search engine box to narrow the search.
Keywords and search engines go together like hot dogs and mustard.
Here are some helpful hints.
It's a good idea to brainstorm a list of words before you attempt to search.
Think about the words you will use to search online.
This will save you time and give you better search results.
The words you put in the search box should be precise.
Precise* Clear and exact.
It’s better to use more than one keyword in a search.
But not too many!
When you use more words, you get fewer sites in your search results.
However, they are more likely to contain what you’re looking for.
You should use at least 3 keywords, and sometimes as many as five or six.
Remember when you ar looking for ads for Florida oranges….
There's a big difference between writing "oranges" and "Florida oranges advertising"
Synonyms help when submitting a search in the search engine.
*synonyms: two or more words with the same meaning or nearly the same meaning.
They give you an alternative way of expressing an idea.
Alternative* A different way to say or do something.
Spelling Counts
Also
Use lower case letters since the engine will look for both the upper and lower case.
Use quotation marks to enclose words that belong together.
For example, if “Nobel Prize Winners 2012” were not enclosed in quotation marks the search engine would produce results related to prizes, winners, Nobel, and 2012. This could number in the thousands.
Never put quotation marks around a single word!
After entering your keywords and clicking “search” the search tool will return a list of hits relating to the keywords you entered. 
As you scroll through the list on the results page you will notice that some hits appear more relevant to your needs than others.
Therefore, it is important to read the website descriptions and not just click on the first search results.
To improve your search you should use Boolean operators.
“Boolean operators” is a funny name for a great tool.
Boolean operator words are:
And   Or    Not
Always use caps when using Boolean Operators.
Examples
Business  AND Ethics
requires that any hit returned would include BOTH words.
Collies OR Spaniels
will return pages which have EITHER of the words.
cats NOT dogs
will return any pages that have cats in the text, but will exclude any that mention both cats and dogs.
Effective keyword searches primarily use nouns.
They eliminate unimportant words such as:
The, what, in, a, an.
Use the + and – signs
When searching you can require specific words to be included in the search results by preceding the word with the + sign.
The plus (+) sign represents AND. (NO space between the sign and the keyword).
To eliminate pages with a specific word, precede the word with the – sign.
The minus (-) sign represents NOT.
Example:
+Cowboys+"wild west" -Football-Dallas
Put most important terms first in your keyword list.
To ensure that they will be searched, put a +sign in front of each one.
EXAMPLE:    +hybrid +electric +gas +vehicles
Let’s review effective key word strategies
Brainstorm a list of words before beginning your search.
Choose search terms carefully.
The most precise words will yield the best results.
Add more words to narrow the search.
Use quotation marks.
Use synonyms.
Use lower case letters
Use Boolean operators such as "And",
"or", 'Not"
You can also Substitute
= for "And"
- for "Not"
Eliminate unimportant words such as "the" ,"an", "what"
There are many search engines from which to choose
Google
Yahoo
Web Crawler
Ask.com
Which is the best?
You will discover the answer as you conduct keyword searches
So long
End of Power Point

_____________________________________________________________________________________________________________________________________________________
Activity 2


Discussion Board 1


View Video and List Keyword Strategies Evaluation Rubric

Initial Posts

.

 

4. Students will produce a complete overview of keyword search strategies.

3. Students will produce a general overview of keyword search strategies.

2. Student shows a shallow grasp of the material.

 

1. Student’s post is off topic.

 

Responses

4. Student responses provide specific and supportive feedback. The response refers to other posts and adds to the discussion.
Student acknowledges sources.
Replies show insight, depth and understanding.

 

3. Student responses provide general, supportive feedback to classmates.
He/ she shows some depth of
understanding. The response is
connected to other posts or topic. 

 

2. Student’s simple reply or comment shows little understanding.
The replies are short and may contain some irrelevant material.

 

1. The student’s short responses do not refer to other posts. 
.

Expression

4. Student provides clearinsights and ideas effectively written with very few spelling and grammatical errors.

 

3. At times, student provides clear insights and ideas. There are a few spelling and grammatical errors.

2. The student’s expression is unclear or interrupted by numerous spelling and grammatical errors.

1. The student provides unacceptable written expression.
Overall poor spelling and grammatical errors confuse the reader.

Activity 4
Discussion Board 2
Students Describe Keyword Search Strategies
Day 3
Students will choose four sentences from the list found below. They will submit a post identifying key words they used in a search engine. Next, they will describe the results of the search. Finally, they will elaborate on this process and the strategies they employed. They will then read and respond to two other posts by Day Five.

 

  

 

Activity 4
Discussion Board
Evaluation Rubric

Objective                     4                      3                               2                            1


Describes keyword search strategies

Uses discussion post to describe the narrowing of the search by using keyword strategies that use all relevant search features to retrieve results appropriate to the information need.

 

Uses discussion post to describe the narrowing of the search by using key word strategies that would retrieve most results appropriate to the information need.

Uses discussion post to describe the narrowing of the search by using key word  strategies that would  retrieve some results appropriate to the information need

Post describes the useof mostly natural language which would not refine the search.

 

Responses to Discussion Posts

Provides specific and supportive feedback. The response refers to other posts and adds to the discussion.
Sources are acknowledged.
Replies show insight, depth and understanding.

Provides general, supportive feedback to classmates.
Shows a good depth of
understanding. The response is
connected to other posts or topic. 

Simple reply or comment showing little understanding.
The replies are short and may contain some irrelevant material

The short response does not refer to other posts. 

 

 

Activity 5
Students Apply Keyword Strategies to Conduct Effective Internet Searches

Students will work together in teams of four.  They will utilize a wiki to apply strategies related to keyword searches.
Directions:
Study the following questions and use keyword search strategies to find the answers on the Internet.
“What foods are toxic to cats?” (Name three).
“What breeds of dogs are the smartest?”
“What are some of the smallest and largest horse breeds?” (Name two of each).
First Step

Activity 5
Applies Keyword Strategies to Conduct Effective Internet Searches
Evaluation Rubric
Objective                    4                        3                       2                      1


Applies keyword strategies to
conduct effective Internet searches.

Selects keywords
and synonyms that were effective in researching the questions.
Multiple Boolean operators are portrayed.

Identifies some keywords that reflect the research question but does not identify synonyms.
One Boolean operator is portrayed.

Selects some effective keywords.
Selects other keywords that were not effective in researching the questions.
Does not use synonyms or Boolean operators.

Accesses information randomly, retrieves information that lacks relevance and quality.

Practices collaborative work skills

 Initiates numerous ideas and supports the efforts of the other team member.

Initiates some ideas and supports the efforts of the other team member.

Initiates few ideas and generally supports the efforts of the other team member.

Rarely initiates ideas or supports the efforts of the other team member.

 

Activity 6
Reflection
Students Evaluate Keyword Search Strategies

     Students will utilize a blog to reflect on their experiences when using keyword strategies on the Internet. They will then respond to the following prompts.

Why it is important to read search results as you scroll through them?
Reflection
Evaluation Rubric
Objective               


Evaluating Keyword Search Strategies.

.

4. Reflection demonstrates a solid understanding when evaluating keyword search strategies. All responses are connected to the questions.

 

3. Shows evidence of understanding most major ideas connected to evaluating keyword search strategies and responds to all the questions.

2. Shows insufficient grasp of the material or fails to respond to at least one question.

 

1. Reflection is off topic.
It does not relate to the assigned topic and/ or questions.

 

Uses standard written English guidelines.

4. Provides clearly written ideas with very few spelling, grammatical, or punctuation errors.

 

3. At times, provides clear ideas. There are a few spelling, grammatical and/ or punctuation errors.

2. Expression is not clear or is interspaced with numerous spelling, grammatical, and/ or punctuation errors.

1. Unacceptable written expression.
Overall poor spelling, punctuation, and/ or grammatical errors.

Post Test
1. Underline the keywords in each question below. The first three are done for you.
2. Use the Google search engine at www.google.com to find answers to each question. Type the keyword or keywords into the search box and click “Search Google” (or press the “Enter” key).
3. Look carefully at your search results. Select the Web site that looks like it will have the answer. If the answer is not there, try another site from your results.
4. Write your answers below each question.
Questions:
1. Find pictures of snakes that live in Texas. List the names of 3 of them.
2. Find directions to do jump rope tricks. List the names of 2 tricks.
3. Who is the author of “Hatchet?”
4. Can a kangaroo walk backwards?
5. Who invented potato chips?
6. What two animals is the lemur closely related to?
7. Who was the fifteenth president of the United States?
8.  What country gave the Statue of Liberty to the United States?
9. What is Flag Day? When and where did it begin?
10. How deep is Lake Superior?
Wiki Work
Inform the students that they will use their notes to create a page for a class guide, in booklet or e-brochure, on how to effectively use keywords in an Internet search engine.  This guide will be made available to the school community to help other students. As much as possible, the tips and guidance in the guide should be illustrated with the students’ stories and examples.
Tell students that their booklet/wiki entries might include the following prompts, among other types of guidance and insight:

                                             4                            3                       2                              1


Summarizes the main ideas and describes critical details
 

Presented content clearly and succinctly with a logical progression of ideas and supporting evidence.
There are very few spelling, grammar, or punctuation errors.

Presented most of the content with a logical progression of ideas and supporting evidence.
There are a few spelling, grammar, and punctuation errors.

Presented content which was at times unfocused, lacked effective supporting evidence.
There are many spelling, grammar, and punctuation errors.

Presented content which was random, poorly organized and lacked supporting evidence.
Spelling, grammatical, and punctuation errors made summary difficult to read.

Prompts

Addresses four of the prompts

Addresses three of the prompts

Addresses two of the prompts

Addresses one or none of the prompts

Attractiveness and Organization

The brochure has exceptionally attractive formatting and  well-organized information.

The brochure has attractive formatting and well-organized information.

The brochure has well-organized information.

The brochure's formatting and organization of material are confusing to the reader.

Accuracy

All facts in the brochure are accurate.

99-90% of the facts in the brochure are accurate.

89-80% of the facts in the brochure are accurate.

Fewer than 80% of the facts in the brochure are accurate.